Mistake #2: Talking too much
The key to sales is being a good listener, so remember to give your customer room to reveal their problems. It’s exciting to inform the customer of how much your product or service could help them, but it’s no use if you didn’t listen for their needs and don’t know what to address first. Remember that you’re speaking with your customer, not at them, and it’s your job to drive equal participation in the conversation. You can do this by keeping your dialogue short and by asking open ended questions. Rather than tuning you out because you’ve been talking for too long, the customer will stay engaged and will have a greater likelihood of converting into a sale.