So long to the objection of “I don’t have enough cash.” Equipment financing is your tool in closing sales when customers feel they don’t have the cash to confidently make a purchase.

Sometimes customers forget that there are other ways to purchase outside of using their current line of credit or cash reserve. Offering equipment financing to your customer is a great way to remind them that they can still get what they want and do it affordably. By spreading the cost into smaller monthly payments, the customer will be able to visualize how they can budget the expense in, rather than seeing it as spending a good chunk of their cash reserve.

It’s likely that your customer hasn’t considered equipment financing, which is why it’s a great idea to offer it when discussing pricing. Addressing the issue before it happens and providing a viable solution to your customer’s needs is a great way to further your relationship with the customer and increase the likelihood of them purchasing the equipment.

Here are the benefits of financing with a direct lender that you can inform your customer about:

Cutting costs is a top priority for almost every business. If your customer opposes because they believe equipment financing means they’ll have to pay more for the equipment, remind them that the cost to the company will actually be less.

Here’s why:

The revenue generated from the equipment every month will surpass the monthly payment. So not only will your customer will be making more money, but the new equipment is likely to cut other costs incurred from previous lack of equipment efficiency, slow production time, or human error.

Having an equipment financing partner to refer your customer to will aid in completing the sale. It’s less work for the customer and keeps the customer engaged with you. American Capital Group provides outstanding benefits to customers that are unmatched by our competitors. Here are things you can tell the customer as to why you recommend us.

1. ACG offers the Lowest Payment, Guaranteed*.
2. The customer can apply to see what their monthly payment would be WITHOUT dinging their credit. (We only do soft pulls and wont show on their credit reports.)
3. The customer has the option of getting equipment now and not making their first full payment until three months later
4. We work with A-D credit.

American Capital believes in solution based selling and aims to help you close more deals by providing you solutions for your customers’ needs. In fact, if you have a current customer who needs equipment financing, you can send them this link to apply with us.