4. Sprinkle in the Benefits
You may be in sales, but listening to a sales pitch of run-on benefits is not enticing. Lead the customer to ‘discover’ the benefits as you go. As tip two says, ask questions, and when they tell you their issues, have a solution ready. This allows the conversation flow and and helps the customer pair their needs to your product. Recapping the benefits at the end of the conversation is a good idea, but ensure your discussion with the customer is tailored to their needs and that you highlight the benefits of the product that best suits them.
Whether you’re selling in-person or over the phone, sales is ultimately about your customer. Using these tips place the focus back on them so you can better meet their needs.