Offering equipment financing to your customers is a great way to increase the average order size. It’s also an excellent way to drive more sales. The reasons behind that are simple: when people have more payment options, browsers are more likely to become buyers. Those browsers can afford their purchases more easily, and will decide to buy now instead of waiting.

But what’s the right way to offer equipment financing to your customers? Here’s what to consider.

Offering equipment financing to your customers is a great way to increase the average order size. It’s also an excellent way to drive more sales. The reasons behind that are simple: when people have more payment options, browsers are more likely to become buyers. Those browsers can afford their purchases more easily, and will decide to buy now instead of waiting.

But what’s the right way to offer equipment financing to your customers? Here’s what to consider.

Make Sure Your Customers Know They Have Options

You don’t need to ask customers if they need financing. Just work the idea that you have it available into the conversation naturally. You can also have printed materials that show the financing information. These shouldn’t be specific to financing, but should simply include it as a bullet point or side item. You can go into more detail with any customer who asks about your financing options.

Make Sure Your Customers Know They Have Options

You don’t need to ask customers if they need financing. Just work the idea that you have it available into the conversation naturally. You can also have printed materials that show the financing information. These shouldn’t be specific to financing, but should simply include it as a bullet point or side item. You can go into more detail with any customer who asks about your financing options.

Showcase How Financing Equipment Can Help

Customers need to see the value in something, or they won’t be interested. When you show them the value of financing equipment, you’re more likely to get them to try it. By financing equipment, they’re likely to buy sooner and buy more. They can get started on their dreams and goals faster, and they also have the opportunity to expand what they’re currently doing in ways they might not have thought of before. You can help them with financing options.

Showcase How Financing Equipment Can Help

Customers need to see the value in something, or they won’t be interested. When you show them the value of financing equipment, you’re more likely to get them to try it. By financing equipment, they’re likely to buy sooner and buy more. They can get started on their dreams and goals faster, and they also have the opportunity to expand what they’re currently doing in ways they might not have thought of before. You can help them with financing options.

Work With Your Customers to Plan Their Future

Equipment financing is about more than just helping your customers get credit to buy what they need. It’s also about their future and their plans, goals, and dreams. By working with your customers, you become a partner in those dreams and someone they feel they can rely on. Even if you can’t really help them plan their future, you can listen to their needs and try to meet them. That won’t go unnoticed.

Work With Your Customers to Plan Their Future

Equipment financing is about more than just helping your customers get credit to buy what they need. It’s also about their future and their plans, goals, and dreams. By working with your customers, you become a partner in those dreams and someone they feel they can rely on. Even if you can’t really help them plan their future, you can listen to their needs and try to meet them. That won’t go unnoticed.

Have Quality Financing Relationships in Place

When you’re planning on offering equipment financing to your customers, how that financing is handled matters. The kind of relationship the customer has with the finance company will reflect on how the customer feels about your company, too. Make sure you’re choosing quality companies to work with, so you can send your customers to trusted professionals for their equipment financing needs. With American Capital Group, you can have a trusted partner for financing, so you can give your clients the quality help and assistance they deserve.

Make sure your customers know that equipment financing is available. Tell them why it’s a good thing, and show them you have trusted contacts to help them. Then, let them use their own imagination to recognize what equipment financing can mean for their company’s future.

Have Quality Financing Relationships in Place

When you’re planning on offering equipment financing to your customers, how that financing is handled matters. The kind of relationship the customer has with the finance company will reflect on how the customer feels about your company, too. Make sure you’re choosing quality companies to work with, so you can send your customers to trusted professionals for their equipment financing needs. With American Capital Group, you can have a trusted partner for financing, so you can give your clients the quality help and assistance they deserve.

Make sure your customers know that equipment financing is available. Tell them why it’s a good thing, and show them you have trusted contacts to help them. Then, let them use their own imagination to recognize what equipment financing can mean for their company’s future.