Make Sure Your Customers Know the Basics
You don’t want to give your customers information that’s not going to be relevant to their needs. But if you seem secretive or like you don’t know or understand the process of equipment leasing, customers could lose confidence in you. That could mean losing a sale, and you don’t want to let that happen. Rather than take that risk, you want to be sure you can talk about the basics of leasing equipment with your customers. Then they will see you as knowledgeable, and you can get them connected with the finance company so they can ask the more detailed, specific questions about leasing their equipment. For more on the basics, cl.